TECH + STARTUPS : DICTIONARY.COM

Umbrella Street created and produced these two iconic ads for Dictionary.com. Iconic, you ask? What else can you call the very first TV commercials ever made for an iPhone app. After we made these ads, the good folks at Apple confirmed not a single company on their platform had yet to produce a TV ad. They were so delighted by the spots, they featured them on Apple’s home page. The app soon skyrocketed to #2 on the downloads chart with 40,000,000 downloads, earning the app a spot on Apple’s Top 30 All-Time app list.